Build
Turn an idea into something real enough to test.
WHO AM I? / THE LONGER VERSION
A GENERALIST ON PURPOSE.
HOWDY ✦I built a career by following curiosity, then learning how to make curiosity useful.
I started in tech, founded what became Rodeo Creative in 2018, and have since worked across hundreds of websites, dozens of campaigns, countless photographs, a book, an online course, a growing catalog of music, and now a small universe of software ideas.
THE THROUGHLINE
Learn
Pay attention to the people, the friction, and the surprise.
Share
Make the lesson useful to someone beyond myself.
Begin again
Let the last project sharpen the next question.